The Internal Effect of the Kosovo: The Young Europians Nation Branding Campaign on the Kosovar People
Publisher: Friedrich Ebert Stifung , Prishtina
Volume: 51 pages, pdf
Description
This thesis analyzes the effect that Kosovo, the Young Europeans, the country branding campaign primarily geared towards transforming perceptions of the international communitytowards Kosovo and its people, had on the current Kosovar population. The aim of the study involves assessing whether the campaign affected feelings of patriotism, optimism, satisfaction and justice amongst the Kosovar people. Furthermore, this thesis analyzes whether or not the national branding campaign has stimulated and instilled pro-social behaviors — voting, protesting and entrepreneurship — within them. The primary research study includes 500 surveys and interviews in 5 major regions of Kosovo, including a portion of electronic questionnaires.